Artificial Intelligence
Identifying AI-Generated Fake News and Deepfakes

Do you feel like you’re drowning in an ever-expanding sea of information? With social media platforms acting as breeding grounds for news and content, the line between reality and deception is increasingly blurred. Artificial intelligence (AI) tools are evolving at a breakneck pace which means the techniques employed to create misleading media are advancing as well. Today, we’ll embark on a journey to equip you with the knowledge and skills needed to detect fake, AI-generated news and images like a seasoned detective.

Fake News

There’s an unfortunate trend of viral news causing mass panic and civil unrest. Remember the toilet paper crisis early on in the COVID-19 pandemic? For the sake of society, we cannot simply ingest every piece of text presented to us.

Trust Your Skepticism

Lean in to your sense of skepticism when encountering articles that seem too extraordinary or conveniently aligned with sensational viewpoints. Remember, extraordinary claims demand extraordinary evidence.

Scrutinize the Source

Before you proceed to devour the content before you, investigate the credibility of its source. Verify whether the website or social media account has a track record of journalistic integrity and cross-reference the information with trusted news outlets. Organizations such as Snopes and PolitiFact are valuable allies in fact-checking.

Delve into the Details

When evaluating written content, delve into the specifics. Authentic news articles typically cite their sources, provide contextual information, and present a balanced view of the topic. Look for quotes, expert opinions, and data that can be corroborated independently. Beware of articles that rely solely on emotive language, lack concrete evidence, or exhibit biased viewpoints.


If you can fool the eyes, you’ve defeated the mind. In the 1960 presidential debates between Kennedy and Nixon, television viewers favored Kennedy – let’s face it, he was the more “presidential” of the two – but radio listeners thought Nixon came out on top. What we see influences our entire experience, but that means we must use caution before believing the images and videos found online.

Analyze Images

A trained eye and attention to detail can help you unmask these digital imposters. Look for inconsistencies in lighting, shadows, and reflections that don’t naturally align with the depicted scene. Pay close attention to any unnatural distortions or artifacts around the edges of objects or individuals in the image.

Seek Metadata

Metadata, such as the date, time, and location of an image, provide valuable clues about its authenticity. Tools like Google Reverse Image Search or specialized software help extract and analyze metadata embedded within an image file. Genuine photographs often have metadata that matches the context in which they are presented.

Consult the Experts

When in doubt, seek the wisdom of experts in the field. There’s a slew of researchers, scientists, and technology enthusiasts dedicated to uncovering the truth behind AI-generated fake news and deepfakes. By following their work and staying informed about the latest advancements in the field, you’ll enhance your ability to detect and expose deceptive content.

Final Thoughts

As AI technologies continue to advance, the battle against fake news and AI-generated content becomes increasingly crucial. By maintaining a skeptical mindset, scrutinizing sources, analyzing details, and seeking expert guidance, we can fortify ourselves against the tide of deception. Being an informed and discerning web user is not only a personal responsibility, but also a means of safeguarding the truth. Together, we can shine a light on the shadows of disinformation and grow a more reliable and trustworthy social media landscape.

Get Started

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.