Wealth.com contracted The Alchemists to optimize their landing page with the goal of keeping visitors on their website longer.
Wealth.com is a brand that provides estate planning services online. They take an inventory of your assets with their net worth aggregator, compare who owns the majority of your family's assets with their Ownership Balance Sheet, and then create a flowchart that visualizes how your assets will be passed down to your loved ones. They also offer benefit plans to businesses wishing to help their employees plan for the future.
We started by implementing WebFlow. Then, we designed new graphics that fit their brand tone. We added those and some motion graphics to the website. The end result was a landing page that caught the attention of visitors, and kept them there longer.